International Business Studies - 1949 Words

International Business Strategies By Rahul Gairola Subject : Appraisal of a MNEs recent market entry (2007-2010) ( 1. Firm Motivations for internationalization 2. Entry Strategy 3. Corporate Strategy) Question: Acting as a market analyst for the US Investment bank Merrill Lynch, you have been allocated the responsibility to produce an appraisal report relating to a client’s (MNE) recent market entry Executive Summary In the appraisal I will discuss my findings on HTC’s entry into the Indian mobile phone market. HTC was founded in 1997, it has been making a strong name for itself internationally. In 2007, the company entered the Indian market and quickly made a name for itself providing the first touch and Android phone†¦show more content†¦India was lucrative since the Indian handheld market is booming and slowly becoming one of the world’s biggest and fasted growing markets. There being a lack of certain technology, gives HTC the opportunities to fill new market gaps. The company’s products are standardized for the global market, while strategies are adapted to respected countries. HTC seems to be efficiency seeking when looking especially at the Indian market. HTC is selling phones globally and in India they are trying to succeed through International Specialization. The company was benefiting at first, from the lack of top of the line mobile phones in the Indian m arket. Its future strategy is to keep this trend going. The company is trying to take over the top and middle class mobile phone market in India by being the first to offer the latest and greatest technology available and ignoring the lower class mobile market. It managed to do so already by introducing the first fully touch phone and fully Android powered phone. HTC’s Indian Market Entry Strategy In 2007, HTC made its entry into the Indian market with the collaborative launch of the HTC Touch together with Bhartia Airtel. Their portfolio of devices has been rising steadily, priced at between Rs 10,000 to RS 45,000. Targeting â€Å"high-end users† at first, their strategy has shifted since, to also attract mid-range users. While partnering up with RelianceShow MoreRelatedA Research Study On International Business Studies Essay1925 Words   |  8 PagesOVERVIEW Area of Research Interest - Sadly, terrorism now permeates everyday life around the world, and the intensifying impact of terrorism on international business is a phenomenon with implications for both theory and practice. My area of research study is how international businesses apply past terrorism experience creating organizational resilience to absorb, endure and bounce back from future terrorist attacks. Table 1 - Synopsis of Two Research Papers in Resilience to Terrorism Read MoreInternational Business Study Guide5732 Words   |  23 PagesBachelor of Business (Management) BUSM1227 – International Business International Business: Course Review Jan 2013 Appealed From Miss. Janice Tan – Program Manager HE 6 (RMIT Programs) 1. Sign-Up For The SIM-RMIT Business Plan Competition (Top Prize – A$25,000) 2. End Of Course Evaluation – Although NOT Mandatory; SIM Would Appreciate Your Constructive Feedback To Improve On: ïÆ' ¼ ïÆ' ¼ ïÆ' ¼ ïÆ' ¼ ïÆ' ¼ Subject Content, Lecturer Effectiveness, IT Facilities, Library, and Programme Management. School/Department/AreaRead MoreInternational Business Case Study2274 Words   |  10 PagesInternational Business Case Study Sun Life Financial and Indian Economic Surge How is the Insurance market in India changing? Why is India an attractive market for investment? The insurance market in India has undergone significant changes over the past few years The Insurance Act of 1938 was the first legislation governing all forms of insurance to provide strict state control over insurance business. Life insurance in India was completely nationalized on January 19, 1956, through theRead MoreInternational Business Case Study7015 Words   |  29 PagesAssociation of Business Executives QCF International Business Case Study Fiat Automobiles S.p.A Tuesday 4 June 2013, Afternoon This is an open-book examination, and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS0613  © ABE 2013 J/601/2793 Notes l As in real life, anomalies may be found in this Case Study. PleaseRead MoreInternational Business Case Study934 Words   |  4 Pagescontaining vitamins and minerals which can prevent heart disease, obesity and dental problems. 2. What, if anything, can Western countries do to help improve the political climate for doing business in Vietnam? Give examples. a. By continuing and growing their exports, this can help to improve business in Vietnam. After the Vietnam war Vietnam became communist in 1975. Even though a lot has changed since then, Vietnam continues to be a communist country today. The politic framework in VietnamRead MoreInternational Business Case Study1558 Words   |  7 Pages1. What is international business? An international business is the exchange of goods and services with business or individuals in different countries all over the world. 2. Explain the 5 benefits that international trade offers to businesses? The 5 benefits that international trade offers to businesses are: Access to the Market - It’s when most business depend on international trade for their economic survival. Most countries usually have a larger international market then domestic marketRead MoreInternational Business Study Guide7932 Words   |  32 Pagesthey have a safety net if they do something wrong c) Lack of accountability? I. The Role of the World Bank A. World Bank (IBRD) role- International Bank for restruction and Development 1. Refinanced post-WWII resconstruction and development 2. Provides low-interest long term loans to developing economies B. The International Development Agency (IDA), arm of the bank created in 1960 1. Raises funds from member states 2. loans only to poorest countries Read MoreUber International Business Case Study1471 Words   |  6 PagesUber is an international mobile application (‘app’) available on operating systems such as iOS and Android. It uses several technology developments such as geographical tracking and payments processed through their mobile app as opposed to cash in hand payments like traditional taxi cabs. These developments match Uber drivers with customers either individually or using ride-sharing depending on their needs. This is a report that will be based on the research and findings of the case study on Uber UKRead MoreGreece International Business Case Study1200 Words   |  5 PagesGreece’s International Business Greece  achieved  independence from the Ottoman Empire in 1830.  all through  the second  half  of the  10th  century and the first  half of  the 20th century, it  step by step  delivered  neighboring islands and territories,  most  with Greek-talking  populations. In  world  struggle  II, Greece  become  first invaded  by  Italy (1940) and  in the end occupied  with the aid of  Germany (1941) combating  continued  in a long  civil  warfare  between supporters of the king and  different  anti-communistRead MoreCase Study - Association for the Study of International Business (Asib)1353 Words   |  6 Pagesdo take on this large task in-house. However, I feel the potentially high revenues could be significant. Association for the Study of International Business (ASIB) Online Revenue Models Internet Commerce Chapter 3, Case 2 This report covers recommended online revenue models for ASIB’s journals, â€Å"Annals of International Business† and â€Å"International Business Today.† ASIB’s current net profit for both journals is $14,400 per year. My revenue model recommendations would amount to a profit